Exhibitor Success & ROI Center

You’ve Got Exhibiting Questions & Goals… AAPM’s Got Expert Answers!

We know you’re busy and want results. That’s why we’ve created this exhibitor resource page to make it fast and easy to find the specific exhibiting information you’re looking for.

REGISTER TODAY AND ATTEND THESE COMPLIMENTARY EDUCATIONAL WEBINARS:

• Improving Tradeshow Lead Management for Better ROI
  Tuesday, May 30, 2017 2:00 pm-2:45 pm Eastern
  Webinar Available under Webinar Replays
  
  Exhibit Survey’s Tradeshow Trend study also reveals an alarming disconnect between exhibitor lead capture and attendee satisfaction with exhibitor follow-up. Failure to effectively manage leads may negatively impact your company’s brand in the marketplace and may be quietly costing your company hundreds of thousands of dollars in lost sales revenue. Register for this highly-informative live webinar to learn insider secrets and best practices for quickly improving lead capture and follow-up practices to achieve better ROI for your company.

• Inside the Exhibiting Numbers: Budgeting, Managing Costs, Measuring & Reporting Exhibiting Performance, Value and ROI
  Thursday, June 29, 2017 2:00 pm-2:45 pm Eastern
  Registration Here
  
  Many exhibit and marketing managers are facing increased pressure from senior management to measure exhibiting ROI. And while everyone’s talking about ROI, very few are actually measuring it. Attend this insightful and practical exhibiting webinar to go inside the tradeshow numbers game and learn why, what and how to measure and report exhibiting performance and ROI. A “must-attend” event for every exhibitor wanting to measure and improve results.

WEBINAR REPLAYS:

• Improving Tradeshow Lead Management for Better ROI
  • View Workbook
    
    
    
    
• Inside the Exhibiting Numbers: Budgeting, Managing Costs, Measuring & Reporting Exhibiting Performance, Value and ROI
  • View Workbook
    
    
    

ASK A SPECIFIC QUESTION

AAPM has made special arrangements with Jefferson Davis, America’s leading expert on trade show success. You can submit questions by email on any exhibiting topic and Mr. Davis will respond personally within 48 hours. There is no cost to you for this valuable service. Click here to submit your question now.

FAQ’s

• Planning
  • What type of goals should we be pursuing? Planning to Win
  • How do we increase the odds of achieving our goals? Planning to Win
  • Do you have a tool I can use to help budget and manage costs? Exhibit Cost Control Tool
  • How can I reduce exhibiting costs? 32 Ways to Reduce Exhibiting Costs
• Promoting Your Exhibit
  • How can we increase brand visibility and drive more booth traffic?
    
    
  • What are the best practices for promoting our exhibit? High-Impact Preshow Marketing article
  • How can I better use the Exhibitor Listing to drive traffic to my booth? How to Rewrite Your Exhibitor Listing to Drive Traffic
• Exhibit Design
  • What do attendees want to see and do in our booth? A Worthy Destination
• Staffing & Demonstrations
  • Who should staff my booth? Staffing for Success
  • How do I create an interactive and effective in-booth demonstration/presentation?
    
    
  • What are key do’s and don’ts that make a big difference in whether people notice my booth and want to stop and engage, or just pass right on by? Rules of Tradeshow Attendee Engagement
• Lead Management
  • How can we improve our lead management? Closed Loop Lead Management
  • What can I do to get more leads to convert to sales? Closed Loop Lead Management
• Results & Measurement
  • What basic exhibiting performance statistics should I measure? Exhibit Measurement Made Easy
  • Do you have a tool I can use to help measure exhibit performance? Exhibit & Financial Performance Metric Tool